The entire Western Family tea line needed a fresh new design in order to compete head-to-head with leading brands such as Tetley, PG Tips and Stash.
A fresh and modern design combined with the Western Family branding brought this line a sense of sophistication and upscale appeal.
The new packaging design resulted in an unprecedented and dramatic increase in sales within weeks of the new design launch.
Western Family Posh Tea Line
Overwaitea Food Group
Western Family has been a consistent and long-term brand that offers quality products for less than the national brands. To increase shopper appeal, there was a very real need for a fresh, modern take on the Western Family teas.
In order to be competitive with the leading national brands, Western Family was looking for familiar yet original graphics that would cause their brand to stand out from the pack.
Less than three months after the redesign rolled out, the Western Family tea sales had increased by a phenomenal amount! With the price point remaining the same, the redesign was solely responsible for the increased success of this product line!
