Moulding & Millwork wanted to impress upon consumers the increased sophistication of any room with the addition of mouldings beyond that of simple baseboards.
Custom photos of room sets, showcasing a wide variety of mouldings, were foundational in creating outstanding M&M promotional material.
By introducing consumers to a range of moulding informational pieces, Moulding & Millwork felt the immediate increase in interest and sales.
Regional Moulding Photoshoot
Moulding & Millwork (Sauder Industries)
During a meeting with Bill Sauder, 612 was asked to assist in marketing mouldings as an integral decor item. Mouldings were generally being purchased for commonplace applications such as baseboards and window casings, but were consistently ignored for more decorative purposes.
In order to help potential customers envision their own homes with other types of mouldings, multiple room sets were designed, built, and photographed using complimentary combinations of moulding products. As the saying goes, “A picture is worth a thousand words,” and it proved itself to be true once more. The photos clearly showed the rooms to be superior in class and style.
To satisfy regional differences and decorating styles, 612 created and photographed room sets using specific mouldings offered throughout North America. This extensive project allowed for custom in-store merchandising elements and take-away informational pieces specific to each region.
