With the amalgamation of their moulding stores across North America, M&M was in desperate need of consistent and easy-to-use marketing material.
Various marketing pieces were created in order to have consistency between consumers, builders, and contractors in the North American market.
A consistent and orderly method of organizing over 5,000 profiles was created and continues to keep each region on the same page.
Regional Moulding Selection Guides
Moulding & Millwork (Sauder Industries)
When Moulding & Millwork first amalgamated their locations, each store had their own moulding product codes and reference methods. With more than 5,000 profiles throughout the Moulding & Millwork chain, it was necessary to create an effective management system across North America. The regional Profile Guides were created to showcase extruded profiles, 3D build-up renderings, and room set photo galleries. These guides assisted consumers, builders, and contractors in visualizing the finished product.
From the Profile Guide came all other marketing collateral.
Contractor Guides were created to fit conveniently into a contractor’s kit, but maintain the informational integrity of the Guide. Wall Charts and Desk Pads were made to simplify the ordering and installation process.
