Mac’s needed vehicle graphics that would instantly garner Froster brand attention, excitement, and curiosity.
Three custom SSRs and trailers were outfitted with dramatic, mind-blowing vehicle wraps set to draw the crowds in!
The Froster trucks and trailers were a hit at every occasion, and rocked 2010 summer events with their awesomeness.
Froster Street Team
Chevy SSR Vehicle Graphics
Mac's Convenience Stores
Mac’s Convenience Stores introduced Froster Street Teams for the summer of 2010 to help promote Froster brand awareness, and get people aware of and hooked into the Mac’s community at MyMacs.ca.
After looking at modern and race car decal-phrenalia, Six Twelve decided to take the texture of an actual Froster to a new level. By using it as the principle graphic in place of traditional flames, a youthful, slightly irreverent design emerged. The Froster logo, cup, and texture allowed for the immediate identification of the Froster Street Teams.
The custom Froster totin’ trailers were wrapped with a Froster spewing spigot, and a logo motif that added brand recognition and became a really interesting graphic texture in its own right.
Each event the Froster Street Teams visited attracted a diverse group of people and was able to promote the heck out of Froster and Mac’s. To that end, Mac’s and Six Twelve have declared the entire SSR and trailer graphic phenomena a success.
Ta-da!
