Mac's asked us to develop a name and attitude for a Merlot coloured, Pomegranate Passion Fruit flavoured Froster.
With vampire popularity at an all-time high, Frostbitten was a logical and fun direction for summer feature flavour.
Frostbitten was a huge hit and was reported by Mac's dealers to be the most popular flavour of the summer!
Frostbitten Feature Froster Flavour
Mac's Convenience Stores
Wow, try and say that four times, fast — without fumbling!
Mac’s features limited time Froster flavours during the summer months and 612 was asked to help with the creative process. We started with a group brainstorming session and some mood boards (collections of themed images) to help Mac’s choose the name and concept direction.
With the happy coincidence of a blood red, awesome-tasting Froster, an amazing design from the Six Twelve team, and the fortuitous release of a certain well-known vampire movie, Frostbitten was an immediate and undeniable hit.
The campaign was executed in both Western and Central Canada including BC, Alberta, Saskatchewan, Manitoba and Ontario – and included various POS materials tailored for each region.
