Overwaitea Food Group
Western Family 

Overwaitea Food Group has been in operation since 1915, and has been a client of 612 Creative since 1996. Overwaitea is an industry leader in always placing a high importance on making environmentally sound choices and supporting sustainable resources. By recycling 90% of cardboard, plastics, and organics, supporting locally grown produce and suppliers, and committing to “Healthy Choices for Healthy Oceans,” Overwaitea Food Group is an example to the grocery stores of Canada.

Some of the stores under the Overwaitea umbrella are Save-on-Foods and Price Smart, which both proudly house the Western Family brand name product line.

The extensive range of Western Family products are available for consumers who wish to have a high quality product offered at a lower price point. Hundreds of Western Family products successfully run head-to-head with the National brands every day.