Vern
marketing director
With a degree in commerce from Simon Fraser University and a diploma of technology in Marketing Management at BCIT, Vern started his career with Black & Decker as an account manager and rose through the ranks to assume the position of National Sales Manager. He maintained that lead role for 9 years. Vern’s success at Black & Decker didn’t go unnoticed and he was invited to join Varta, second largest battery company in the world. As a Vice President he expanded their market share and left on good terms after 3 years.
Vern’s strong sense of a balanced home life and love of family pulled him back to the West Coast where he pursued a path as a independent marketing consultant. It was during this time that Vern met Rob at a client meeting that was to become the serendipitous spark that brought the two together.
The marketing campaign they worked on together was an amazing success and sales for the company increased by over 300%. In fact Rob was so impressed with both Vern’s business skills and marketing savvy that when the opportunity arose, Rob asked him to join McLogo Creative Group (MCG) as Director of Sales and Marketing and, to Rob’s delight, he agreed. Vern brought a corporate discipline that helped elevate the company to a new level and improved greatly MCG’s ability to attract and manage larger clients. During his 9 years with the company his passion for the business, and his desire to be the best and represent the best has never diminished. He believes the fundamental success of any business is based on personal relationships built between client and agency, hard work and unfailing integrity. Vern lives in the New Westminster area.